The poster says his daily budget is $50 and today's bill is up to 51.85. Isn't the maximum supposed to be adhered to, he asks. - In response, Lakatos assures him that this is a normal behavior called 'overdelivery'. Over time, the poster will receive 'overdelivery credits' in his account, and will not be charged more than the amount for which he budgeted. Lakatos adds that overdelivery is a clear sign that the poster's daily budget is insufficient to support his appropriate list of keywords. - AdWordsPro enters the thread to underline that only *continual* overdelivery, over time, is a clear sign that the budget is too low. If the poster experiences overdelivery only occasionally, then it could simply be due to spikes in traffic, he adds.
Click the headline to read the full thread!
